The Guide to Customer Experience: How Homeowners Want to Interact Before, During, or After a Job | Housecall Pro

And while these interactions are still extremely important, today they are only of the overall customer experience which relies more and more heavily on technology. In this guide, we look at what matters to homeowners before, during, and after a service call. These insights are supported by data from our most recent survey of over 400 homeowners. We also provide checklists and sample scripts for business owners, customer service representatives, and technicians to help you take stock of what yo

Leadfeeder | Why Drift Coined 'Conversational Marketing' – A Term That Disrupted an Industry

“The most underrated piece of marketing advice is that you’ve got to name something,” explained Dave Gerhardt, VP of Marketing at Drift. “The thing that I’ve learned the hard way a bunch of times is if you don’t name something, then it doesn’t become real.” Drift, a marketing and sales platform that allows businesses to easily have conversations with website visitors, was doing pretty well before they branded their own niche. But, as Dave explained, after they came up with the term that best d

CEO David Darmanin on How He Grew Hotjar to $9.4 Million a Year by Letting His Fully Remote Team Manage Themselves

In less than three years, David Darmanin’s user research and analytics startup, Hotjar, went from a nine-month beta to a public product with a $9.4 million Annual Recurring Revenue (ARR). The founder credits part of the company’s fast success to the fact that his entire 42 person team works remotely. "Remote was just the prerequisite," Darmanin explained in a phone interview. “We’ve taken it to the next level, which is: we really believe that people shouldn’t be managed but should be led and sh

Leadfeeder | How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year

In January of 2016, two friends on an annual ski trip had an unexpected conversation. Those friends were Darrell Vesterfelt and Nathan Barry. At the time, Darrell was helping other bloggers monetize their digital platforms. And Nathan was the founder of ConvertKit, an email marketing platform built specifically for professional bloggers. “Nathan and I had this epic 4 or 5-mile walk outside of Breckenridge, brainstorming what it might look like to work together,” Darrell told us during a recen

How This Couple Earns $6k/Month Sharing Haunted Objects With Their Tiny Fanbase

Many creators have this preconceived notion that the only way to make money with their craft is to amass a large following. However, this hasn’t been the case for husband and wife duo Greg Newkirk and Dana Matthews who run the popular paranormal site Planet Weird. A mere 175 patrons provide over $6,000 a month via Patreon to support their project, The Traveling Museum of the Paranormal and the Occult. And it isn’t just the world’s only traveling paranormal museum, it’s also Greg and Dana’s ful