Leadfeeder | Why Drift Coined 'Conversational Marketing' – A Term That Disrupted an Industry
“The most underrated piece of marketing advice is that you’ve got to name something,” explained Dave Gerhardt, VP of Marketing at Drift. “The thing that I’ve learned the hard way a bunch of times is if you don’t name something, then it doesn’t become real.”
Drift, a marketing and sales platform that allows businesses to easily have conversations with website visitors, was doing pretty well before they branded their own niche.
But, as Dave explained, after they came up with the term that best d