State of Lead Generation
Report for home service companies about lead generation platforms. Besides writing the report, I helped design the survey, format for this report, and insights pulled from the data.
EJ Brown
I create content and content strategies for B2B SaaS companies. My background also includes freelance journalism, seven years working as a UI/UX specialist, an MFA in Creative Nonfiction, and experience managing a nonprofit.
As a writer, I specialize in case studies that weave results and a compelling story, as well as data-driven reports. I also use my journalism background to write expert-driven guides and blog posts. As part of a larger creative team, I have experience leading a multimedia strategy, including audio, video, interactive, and text-based content.
Recent industries I've dived into have included FinTech, home services, translation and localization, ecommerce, and digital marketing.
I'm also deeply devoted to being an advocate for creating diverse, welcoming, healthy, and equitable corporate cultures.
You can reach me at ejbcontent@gmail.com.
The Guide to Customer Experience: How Homeowners Want to Interact Before, During, or After a Job | Housecall Pro
And while these interactions are still extremely important, today they are only of the overall customer experience which relies more and more heavily on technology.
In this guide, we look at what matters to homeowners before, during, and after a service call. These insights are supported by data from our most recent survey of over 400 homeowners. We also provide checklists and sample scripts for business owners, customer service representatives, and technicians to help you take stock of what yo
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The Remarkable Story of Morôni Salvador and His Carpet Cleaning Business | Housecall Pro
How Morôni Salvador accidentally ended up in the U.S. and started a successful carpet cleaning company
This Seasonal Company Trains Employees to Start Their Own Businesses And They Have 100% Employee Retention | Housecall Pro
The business that Richard Otterstad started in 1978 has evolved in many, many ways over the past 42 years. It started out as a one-man organic gardening operation where Richard used goats used to clear people’s properties. Now it’s a brush clearing business he co-manages with his son Luke and six additional employees. (They now rely solely on power tools, although they still strongly recommend goats for larger properties).
“We really think it's important to instill leadership and character qual
