The CEO of Drift on Why SaaS Companies Can't Win on Features, and Must Win on Brand
David Cancel, the five-time founder and current CEO of Drift surprised us when he said that if you’re building a SaaS company today, you can’t win on features, you have to win on brand.
Gone are the days when you could find a need, fill it, and pretty much guarantee success because you were the only one in the market, he said.
Because SaaS products are so easy to build and deploy today, if a market has serious demand, it will quickly become flooded with products touting similar features. So to