Digital Agency Marketing Strategy Case Study | Leadfeeder
A case study about how one of Leadfeeder's customers uses their software
EJ Brown
I'm a Chicago-based business writer, journalist, and content strategist. My background includes seven years working as a UI/UX specialist, an MFA in Creative Nonfiction, and a former arts-related non-profit founder and board member.
As a business writer, I specialize in working with narrative-driven case studies, long-form reports & guides for B2B businesses. Recent industries I've dived into have included construction and home services, translation and localization, eCommerce, and digital marketing.
I'm also deeply interested in the interpersonal aspects of business, such as companies' diversity and inclusion efforts and using mindfulness practices in the corporate sphere. My journalism focuses on social justice and spirituality.
You can reach me at ejbcontent@gmail.com.
Case Study: How Pruning This Online Store’s Blog Boosted Strategic Content Revenue by 64%
A ghostwritten post about the SEO value of pruning posts on an eCommerce site
The limits of browser checks – : Internationalization
Let’s take a look at the intricate and evolving way that Smartcat’s development team handles browser settings for their global customers and how what they’ve learned can help you more effectively localize your own products.
Transitioning to a post-editing machine translation business model
Ghostwritten post about the common arguments against PEMT and how translation companies can add PEMT services
LSP’s guide to building a niche
Ghostwritten post based on an interview with Antoine Rey, the Chief Sales and Marketing Officer at Venga Global.
The CRO and SEO Impact of Syndicated Reviews
Ghostwritten post on syndicated reviews based on extensive interviews with Mike and research.
You’re Probably Overspending on Branded Search Campaigns in Google
Ghostwritten post about branded search campaigns for GoogleAds
How We Helped Skreened Achieve a 360% ROAS in One Month
When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue.
They also knew how hard it is to get it right and get a great return on ad spend (ROAS).
Todd Barrs, Skreened’s Vice President of Ecommerce and Marketing, told us “Paid search is a beast. It’s tough for any small business to compete in it without
Why YouTubers Should Obsess Over Their Fans, Not Fancy Equipment: Lessons from Easy Allies’ Success
When Brandon Jones and his fellow video game reviewers lost their corporate sponsorship and most of their funding, he thought they’d lose most of their fans, too.
With over 130,000 subscribers to their YouTube channel, Easy Allies continues to maintain an impressive following for their videos and podcasts about video games.
In a previous article, we told the story of how Easy Allies became one of the highest earning Patreon creators within 48 hours of launch. In this article, we dive deep into
Meet the Founders Who Built 6 Products in 6 Months and Learned How to Ship Better Software
• Gauge interest quickly before investing time and money into something that nobody wants.
• Build new features informed by user feedback, not just gut feelings
• Develop a customer base that grows with you.
The case for building a minimum viable product (MVP) is nothing new:
But knowing something doesn’t mean it’s easy to act on it. After all, founders tend to dream big. They want to present the best product with the coolest features to their potential users.
"It’s one thing to read about M
Feature Prioritization: Receptive.io CEO Hannah Chaplin on Letting Customers Prioritize Features
One thing Hannah Chaplin has learned from running two successful SaaS companies is that your customers should guide new feature development and prioritization. The trick? Listen to the right customers. How? Figure out your company’s trajectory and prioritize the customers that best fit it.
That’s how Chaplin and her co-founder Dan Dukeson run Receptive, their customer feedback management system, which has grown to over 780,000 users across hundreds of companies since launching in late 2014.
We
This $60M Startup Shares How They Built One of the Top Engineering Teams in SF (Hint: It's Not Just About Technical Talent)
Amplitude co-founders Spenser Skates and Curtis Liu are firm believers in the existence of 10x developers: engineers that are not just incrementally more productive, but are 10x or more productive than average.
After all, they’ve claimed to have built their $60 million analytics startup with a team full of these mythical developers.
But Skates and Liu believe that what sets their engineers apart isn’t just their technical skills, it’s how they embody the company’s three core cultural values:
The CEO of Drift on Why SaaS Companies Can't Win on Features, and Must Win on Brand
David Cancel, the five-time founder and current CEO of Drift surprised us when he said that if you’re building a SaaS company today, you can’t win on features, you have to win on brand.
Gone are the days when you could find a need, fill it, and pretty much guarantee success because you were the only one in the market, he said.
Because SaaS products are so easy to build and deploy today, if a market has serious demand, it will quickly become flooded with products touting similar features. So to
Leadfeeder | How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year
In January of 2016, two friends on an annual ski trip had an unexpected conversation.
Those friends were Darrell Vesterfelt and Nathan Barry.
At the time, Darrell was helping other bloggers monetize their digital platforms. And Nathan was the founder of ConvertKit, an email marketing platform built specifically for professional bloggers.
“Nathan and I had this epic 4 or 5-mile walk outside of Breckenridge, brainstorming what it might look like to work together,” Darrell told us during a recen
Leadfeeder | Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next
Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool.
Tettra, which currently markets itself as a wiki for Slack users, is built on top of Slack’s API.
Andy wrote about the advantages and disadvantages of building their product on another company’s platform in a guest post for Thinkgrowth.
“The platform can clone your entire product,” Andy warned. What happens if the pla
CEO David Darmanin on How He Grew Hotjar to $9.4 Million a Year by Letting His Fully Remote Team Manage Themselves
In less than three years, David Darmanin’s user research and analytics startup, Hotjar, went from a nine-month beta to a public product with a $9.4 million Annual Recurring Revenue (ARR). The founder credits part of the company’s fast success to the fact that his entire 42 person team works remotely.
"Remote was just the prerequisite," Darmanin explained in a phone interview. “We’ve taken it to the next level, which is: we really believe that people shouldn’t be managed but should be led and sh
Leadfeeder | Why Drift Coined 'Conversational Marketing' – A Term That Disrupted an Industry
“The most underrated piece of marketing advice is that you’ve got to name something,” explained Dave Gerhardt, VP of Marketing at Drift. “The thing that I’ve learned the hard way a bunch of times is if you don’t name something, then it doesn’t become real.”
Drift, a marketing and sales platform that allows businesses to easily have conversations with website visitors, was doing pretty well before they branded their own niche.
But, as Dave explained, after they came up with the term that best d
