How We Helped Skreened Achieve a 360% ROAS in One Month

When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. The company recognized they were missing out on an opportunity for increased revenue. They also knew how hard it is to get it right and get a great return on ad spend (ROAS). Todd Barrs, Skreened’s Vice President of Ecommerce and Marketing, told us “Paid search is a beast. It’s tough for any small business to compete in it without

Why YouTubers Should Obsess Over Their Fans, Not Fancy Equipment: Lessons from Easy Allies’ Success

When Brandon Jones and his fellow video game reviewers lost their corporate sponsorship and most of their funding, he thought they’d lose most of their fans, too. With over 130,000 subscribers to their YouTube channel, Easy Allies continues to maintain an impressive following for their videos and podcasts about video games. In a previous article, we told the story of how Easy Allies became one of the highest earning Patreon creators within 48 hours of launch. In this article, we dive deep into

Meet the Founders Who Built 6 Products in 6 Months and Learned How to Ship Better Software

• Gauge interest quickly before investing time and money into something that nobody wants. • Build new features informed by user feedback, not just gut feelings • Develop a customer base that grows with you. The case for building a minimum viable product (MVP) is nothing new: But knowing something doesn’t mean it’s easy to act on it. After all, founders tend to dream big. They want to present the best product with the coolest features to their potential users. "It’s one thing to read about M

Feature Prioritization: CEO Hannah Chaplin on Letting Customers Prioritize Features

One thing Hannah Chaplin has learned from running two successful SaaS companies is that your customers should guide new feature development and prioritization. The trick? Listen to the right customers. How? Figure out your company’s trajectory and prioritize the customers that best fit it. That’s how Chaplin and her co-founder Dan Dukeson run Receptive, their customer feedback management system, which has grown to over 780,000 users across hundreds of companies since launching in late 2014. We
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